Your business cannot hope to grow unless it has an online presence, whether you’re selling products or services. That is why tools like Shopify and Ecwid have become so popular. If you’re looking to venture into a new business or are already running one whose presence you are trying to stamp, this is a must-read.

Shopify and Ecwid are different tools that work differently, but they intersect a lot. Shopify is a platform that allows you to create your own website (there’s a plan that doesn’t require one) and set up an online store from scratch. You don’t need any prior experience to do this, and Shopify tackles some of the most technical parts for you as part of the plan.

Ecwid, short for eCommerce Widget, is a code snippet that you add to an existing website to add eCommerce functionality. It’s not so cut-and-dry though, and this detailed comparison will highlight some very important differences.

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The most salient feature for any eCommerce platform is pricing, and Ecwid is surprisingly fluid and affordable for all it offers. It has one free plan and three business plans tailored to suit every need.

  • Forever Free plan – it offers a free, one-page site with two different categories and up to ten products. No hidden charges and no subscription costs.
  • Ecwid Venture – $15/month, 100 products, up to 10,000 categories.
  • Ecwid Business – $35.99/month, Up to 2,500 products and 10,000 categories, multilingual catalog, and 2-hours free customization service.
  • Ecwid Unlimited – $99/month, unlimited products, up to 10,000 categories, and 12 hours free customization.

Shopify’s pricing covers five plans:

  • Shopify Lite – $9 a month, this one is not a plan as such, it is a subscription to the Shopify Buy Button.
  • Basic Shopify – $29/month
  • Standard Shopify – $79/month
  • Advanced Shopify – $299 a month
  • Shopify Plus – This is not a plan also. As the Enterprise level of Shopify, it depends on many factors. Usually costs thousands each month.

The features of the premium Shopify packages vary by the number of administrative staff allowed to log in, credit card, and other payment rates deducted by Shopify, shipping discounts, physical locations support, and many more.

You will be happy to note that as of 2020, Ecwid has removed all percentage deductions from the value of the transaction. That means you can simply integrate a third-party payment gateway or processor for free.

Ease of use

Both Ecwid and Shopify use a similar front-end interface and content management system (CMS), which means that only very little experience is needed to use the two.

However, Ecwid outperforms Shopify in two ways: one, it allows global image uploading and cropping. Then, if you want to crop it or apply any filters, you can do it by applying a global ratio that is applied to all images.

Shopify requires you to upload, edit, and resize each photo one by one, which means the store can end up looking very messy and cluttered.

Both platforms also provide a mobile app to help you manage various features including product listings, view orders, more while on the go. However, when it comes to reporting and analytics, you need to install a third-party app in Ecwid to track performance or resort to Google Analytics.

Shopify has an inbuilt analytics feature that tracks site traffic and reports out of the box. For full reporting, you need to be on Standard Shopify or better.

Product options

Ecwid beats Shopify in the product options category because it has no limits on the same. Shopify is limited to just three options, which with some products is not enough. For example, if you were buying a toy bicycle, you would need to choose the size, color, and custom options such as derailleur and handlebar type. Shopify would only let you classify three of these features, and Ecwid all of them.

Additionally, Ecwid allows for customized products such as engraved mugs and printed sweatshirts. It lets customers add some text or upload a file to let you know about the desired customization feature. With Shopify, you would have to add lines of code to every product for which you need customers to add their input. About product personalization.

However, Shopify has a distinct edge when it comes to product filtering. The platform has what it calls “smart collections” which means it can automatically filter and group products according to their various definitions. It allows for easy grouping of products with tags. For example, in a site with shirts, you can collect those with “cotton” as part of the tag.

Ecwid also has product filters, but none as advanced or smart as this.

Finally, Shopify requires you to install a free “Digital Goods” integration to sell downloads and similar products, while Ecwid has a native digital goods integration. It also allows you to upload files up to 25GB in size while Shopify is limited at 5GB unless you pay extra.

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Point of sale (POS)

For businesses with physical locations who want to monitor Point of Sale performance, integrate reporting, and facilitate “Buy Online, Collect in Store” customers, Shopify is the clear winner. It’s Shopify POS plan allows even multiple physical locations to coordinate physical store sales, attribute sales to individual staff, carry out bar code scanning, and even print receipts.

While the full features of Shopify’s POS are only available in the $89 POS Plus option, Ecwid has only basic POS functionality allowing you to sell with a phone and a card reader only.

Payment options and multi-currency features

Shopify has two options to facilitate customer payments.

Shopify Payments is a customer payment platform that caters to some countries such as the US, UK, Australia, Canada, and a few others. With card payments, Paypal, and others, you get much lower rates, anti-fraud protocols, and a few other features.
Third-party payment gateways – those excluded from Shopify Payments such as most other countries and tens of payment methods have to use third-party payment processors. Shopify charges higher rates for these.

Ecwid has no inbuilt payments processor, but it allows seamless third-party payment gateways. Even better, it charges no transaction rates for these as of 2020.


Both Shopify and Ecwid lack inbuilt dropshipping functionality, but they allow seamless dropshipping integration through apps like Oberlo, Spocket, and Modalyst. With both, you only need to install the app, select the products you want to drop-ship, and get them live on your store.

However, Shopify has far more integration and payment options. It also has a wider reach with products in the Middle East, China, Europe, and the US available.

Tax rules

Tax is easy with both Shopify and Ecwid. However, Shopify is more advanced because it allows automatic VAT MOSS tax application in the EU. In the US and Canada, both platforms allow you to set up tax rules very easily for both digital and physical products.

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Ecwid is a very versatile app in the sense that it adds eCommerce features not just to one website, but it can be adapted to any website with only a few clicks. Thus, if you have multiple existing sites to which you need to add eCommerce functionality, Ecwid is a very powerful tool.

Shopify is also very versatile, thanks to the Shopify Buy Button. With it, you can a product tile to any page, blog, or website that allows customers to add that product directly to their cart. That means Instagram and Instagram posts become instant sales pages, which is definitely a first.

Integrations, and apps

Shopify, despite its amazing inbuilt features, goes on to have over 3,000 other features facilitated by extensions, add-ons, and apps available on its Shopify Store. That means you can greatly improve the functionality of your online store with automated features and functions.

Ecwid, however, is fairly limited in this regard with only about 150+ integrations available. This is especially important because Zecwid and Mailchimp lack a valid integration due to a data protection disagreement.


Shopify trumps Ecwid with its strong SEO features such as responsive websites that are mobile-friendly and load much faster, as well as automatic 301 redirects every time a page URL is changed to notify search engines of the change. It also allows you to modify and clean up the page URL for users and search engines.

Ecwid is as SEO-friendly as your website is, and takes the automatically-generated URL. That is not good either for rankings or user-friendliness.


Shopify support is live and available 24/7, which makes it very useful in case you encounter urgent problems. With Ecwid, you will need to leave a live chat request for a call-back to get assistance. Shopify also has a large and helpful online community.

Summary: Ecwid Vs Shopify

The reasons for or against either Ecwid or Shopify are apparent, and the one you choose to use only depends on the application. Choose Shopify if:

  • You are looking to open a new eCommerce website from scratch.
  • You want a wider selection of payment options for your customers.
  • Want more dropshipping and multi-currency options.
  • Want more tightly-integrated POS functionality.
  • Want an unlimited number of products to display.

Ecwid also has its strong points you should consider if:

  • You already have an existing site from which you want to launch your shop.
  • Want a completely free plan to try out the environment.
  • Want more product display options or larger download sizes
  • Want free, albeit limited, payments.

Shopify is a clear winner when it comes to eCommerce and certainly is the most popular. It is the site to go to for unrestrained business. However, if you already have an existing site, go for Ecwid.

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